The mustard market witnessed a strong rally this week, with prices rising by ₹250-300 per quintal across major markets. As a result, mustard prices have climbed to their highest levels of the current season. In Jaipur, mustard prices increased by ₹275 to reach ₹8,300 per quintal. Bharatpur recorded a gain of ₹150, taking prices to ₹7,825 per quintal, while Sumerpur registered the sharpest rise of ₹350, with prices touching ₹8,400 per quintal. Buying prices at major processing plants also moved significantly higher during the week. Saloni Plant raised its procurement rates by ₹250 per quintal across its locations, taking prices to ₹9,125 at Shamsabad (Agra), ₹9,135 at Digner (Agra), ₹9,050 at Alwar, ₹9,100 at Morena, and ₹9,050 at Kota. Goyal Kota Plant also increased its procurement price by ₹250, reaching ₹8,250 per quintal. Although the market experienced a mild correction on Saturday due to profit booking at higher levels, the overall trend remained firmly positive. The strength was not limited to mustard seed alone. Mustard oil prices also posted an impressive rally during the week, rising by around ₹6 per kilogram and approaching their highest levels in the past five years. Firmness in the global edible oil market, along with escalating geopolitical tensions between the United States and Iran, provided additional support to domestic prices. Jaipur Kachchi Ghani has already achieved its previously projected target of ₹1,650. From a technical perspective, ₹1,700 is now considered the next key resistance level. If prices sustain above this mark, there appears to be little technical resistance until ₹1,800. Several strong fundamentals continue to support the ongoing rally. Soybean availability remains limited, while both mustard oil and mustard meal markets are trading firmly. The bullish momentum in the soybean market is also positively influencing mustard prices. At the same time, daily mustard arrivals across the country have fallen below 300,000 bags, tightening market supplies further. With the festive season approaching, oil mills have been actively building inventories, leading to sustained procurement demand. Strong mill buying, restricted arrivals, and continued firmness in both oil and meal markets are expected to keep the mustard market well supported in the coming weeks. Provided there is no major change in current market fundamentals and the global edible oil market continues to remain strong, mustard prices still have the potential to gain another ₹200-300 per quintal. While intermittent profit booking at higher levels may trigger short-term corrections, the broader market outlook remains positive. Overall, the underlying fundamentals of the mustard market continue to be supportive. Limited arrivals, consistent buying by oil mills, strength in edible oils, and expectations of higher festive demand are all working in favor of the market. Under these conditions, stockholders may consider avoiding premature selling and instead monitor market developments closely, while any short-term decline could be viewed as a buying opportunity.